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Technical SEO
Structured data testing tool: how to test schema markup now
Google retired its Structured Data Testing Tool years ago, but people still search for it. Here is what replaced it, how to test schema markup today, and how to fix the errors you will most often see.
The Structured Data Testing Tool that Google once offered is gone. Google retired it in favour of the Rich Results Test, which checks markup against the rich results Google supports, and the general schema checker moved to schema.org as the Schema Markup Validator. To test schema markup today, you check two things: that the markup is valid, and that it has the fields Google needs for a rich result.
This guide explains what changed, how to test structured data step by step, and what the most common errors mean.
What happened to Google's Structured Data Testing Tool?
Google announced in 2020 that it would deprecate the Structured Data Testing Tool and point people to the Rich Results Test. After feedback, the general purpose checker was handed to schema.org, where it lives on as the Schema Markup Validator at validator.schema.org.
That leaves two jobs that are easy to mix up:
| Question | What answers it |
|---|---|
| Is my markup valid schema.org? | A general schema validator |
| Can this page get a Google rich result? |