What is an AI website audit?
An AI website audit crawls a site the way a search engine does, runs SEO checks on every page and then uses AI to explain the results in plain words. Plain code does the crawling and the checks, so every count and URL is a fact. AI only explains and suggests.
This audit runs on our servers and shows results in your browser, with nothing to install. It suits agencies, in-house SEO teams and developers who want a clear list of what to fix, not another spreadsheet to decode. Every finding also flows into the SEO Issue Checker and the Fix Tracker.
What does the website audit check?
It runs about 100 checks, grouped the way people think about a site: crawling and status codes, titles and descriptions, content and headings, indexing, links, images, speed, security, rich results and languages, and mobile basics.
That covers broken pages and links, redirect chains and loops, missing or duplicate titles, thin and duplicate content, canonical and noindex problems, orphan and deep pages, images without alt text, slow and heavy pages, mixed content, missing security headers, structured data without Google's required fields, hreflang errors and sitemap problems.
Site wide checks look at robots.txt, the sitemap, HTTP to HTTPS redirects and whether the www and bare versions of the domain both answer.
How is the site health score worked out?
The health score runs from 0 to 100. Each issue type lowers it by its weight times the share of pages it affects, so one problem on every page lowers the score without wiping it out.
Errors weigh the most, warnings less and notices very little. Each area of the site gets its own score too, so you can see at a glance whether links, content or indexing hold the site back.
Which issues should you fix first?
Start with anything that stops pages being reached or indexed: 5xx and 404 replies, broken internal links, redirect loops, unexpected noindex tags and canonicals that point to a bad URL.
The Issues tab puts errors first and then sorts by how many pages each issue affects. Each issue opens on its own page with why it matters, how to fix it and every affected URL, and the overview lists the pages with the most problems.
Length limits for titles and descriptions are shown as guidance, because search engines set no fixed limit and cut snippets by display width.
What reports does the audit give you?
The main tabs are Overview, Issues, Crawled pages, Statistics, Compare crawls and Progress. Statistics shows page depth, internal links per page, indexing and markup. Progress tracks the health score across your audits of the same site.
More reports go deeper: optimize a single page against a keyword, speed by file type, the site structure as a tree and a link graph, keyword placement, anchor text, images and media, and an AI fix plan.
Mobile and desktop screenshots show the start page with each visible problem numbered, such as a broken image or a link to an error page. You can capture other pages too.
To keep or share the results, download a PDF or HTML report, export the whole audit to an Excel workbook, or export any table to Excel or CSV.
How does the audit treat your site?
The crawler always obeys robots.txt and fetches pages at a few requests per second. It slows down when a site answers with 429 or 503, and it uses its own named user agent so site owners can recognize it.
Each site can only be audited a few times a day across all visitors, which keeps the load low and stops firewalls from blocking the crawler. Every request passes a safety check that refuses private, local and cloud metadata addresses.
How does AI help with the audit?
AI writes a short summary of the audit, explains any issue in plain words and drafts a fix plan that puts the work in order. On a single page it suggests better titles, descriptions and headings, and it can write a content brief.
AI never fetches pages or changes the data. Every count, URL and status code comes from the crawl, so the explanations always match what the server returned.