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Practical guides on technical SEO, website monitoring and proving that a fix really worked.
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AI and SEOWhat is llms.txt? A plain guide with an example filellms.txt is a proposed Markdown file that gives AI assistants a short map of your site. Here is what it is, how the format works, an example file, and an honest look at what it can and can't do.6 min readRead the post
Technical SEODNS records explained: how to look up A, MX and TXT recordsDNS records decide where your site and email go. Here is what each common record does, how to look them up, and how to fix the DNS mistakes that most often break websites and email.7 min readRead the post
Technical SEO301 vs 302 redirect: which one to use and whenA 301 says a page moved for good, a 302 says it moved for now. Picking the wrong one confuses search engines about which URL to index. Here is when to use each, plus 307, 308, chains and loops.6 min readRead the post
MonitoringHow to check if a website is down for everyone or just youWhen a site won't load, the first question is whether it's down for everyone or just for you. Here are the quick checks to run, what each error tells you, and what to do next.5 min readRead the post
MonitoringSSL certificate expired? What it means and how to fix itWhen an SSL certificate expires, browsers show a full page warning and most visitors leave. Here is what happens, how to fix it in the right order, and how to make sure it never surprises you again.6 min readRead the post
Technical SEOStructured data testing tool: how to test schema markup nowGoogle retired its Structured Data Testing Tool years ago, but people still search for it. Here is what replaced it, how to test schema markup today, and how to fix the errors you will most often see.6 min readRead the post
Technical SEOHow to find and fix broken links on your websiteBroken links waste crawl time, frustrate visitors and lose the value of links that used to work. Here is how to find them, decide what to do with each one, and stop new ones from creeping in.6 min readRead the post
ContentContent gap analysis: find what competitor pages coverA content gap analysis shows what competitor pages cover that yours doesn't. This guide walks through a page by page method, what to compare, and how to turn gaps into edits that help readers.6 min readRead the post
MonitoringHow to monitor website changes that hurt SEOA deploy can remove a title, add a noindex tag or block a folder in robots.txt without anyone noticing. Here is how to monitor website changes that matter for SEO, and how to keep the alerts useful.6 min readRead the post
Technical SEORobots.txt guide: rules, examples and mistakes to avoidA robots.txt file controls what crawlers may request, not what gets indexed. Learn how the rules work, see examples you can adapt, and avoid the mistakes that hide pages from Google.5 min readRead the post
AI and SEOAI SEO tools: how to use AI without made up answersAI SEO tools are great at explaining and drafting, and risky when they invent facts. Learn where AI helps, where plain code must decide, and the checks that keep AI output tied to real proof.5 min readRead the post
Technical SEOKeyword cannibalization: how to find and fix it with real dataKeyword cannibalization is when your own pages compete for one query and take turns ranking. Learn how to confirm it with real data and choose the right fix for each case.4 min readRead the post