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Practical guides on technical SEO, website monitoring and proving that a fix really worked.
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Technical SEOInternal linking strategy: a practical guide for real sitesA good internal linking strategy helps search engines find your pages and helps readers find the next useful one. Learn how to map hub pages, fix orphans, write anchors and add links that last.6 min readRead the post
Technical SEOCanonical tag guide: when to use it and mistakes to avoidA canonical tag names the main version of a page. Learn when to use self-referencing canonicals, how to handle duplicates, and how to audit canonicals across a whole site.4 min readRead the post
ReportingClient SEO report: what to include, what to cut, and how to prove the workA client SEO report should show what changed, what you fixed, what is still open and what comes next, with proof. Here is a section by section template, a worked example and the mistakes to avoid.6 min readRead the post
Technical SEOCore Web Vitals guide: thresholds and how to improve themCore Web Vitals measure loading, responsiveness and visual stability. See the official thresholds for LCP, INP and CLS, and the fixes that move each number.4 min readRead the post
Technical SEOXML sitemap guide: what to include and how to keep it accurateAn XML sitemap helps search engines find the pages you want indexed. Learn what belongs in it, the limits to respect, and how to keep it accurate after every release.3 min readRead the post
MonitoringWebsite uptime monitoring for agencies: catch real outages, skip false alarmsHow agencies should set up website uptime monitoring for client sites: what to check and how often, how to confirm an outage from more than one location, and how downtime connects to SEO.6 min readRead the post
Technical SEOOn page SEO checklist: 16 checks for every page you publishAn on page SEO checklist you can run on any page in minutes: search intent, title, description, headings, copy, links, images, canonical, indexability and speed, plus the mistakes that undo the work.6 min readRead the post
Technical SEOHow to use a website crawler for an SEO auditA website crawler reads every page of a site the way a search engine does. Learn the settings that matter, how to read the results tab by tab, and the mistakes that turn a crawl into noise.6 min readRead the post
Technical SEOTechnical SEO audit checklist: what to check, in priority orderA complete technical SEO audit checklist that runs from crawl access and indexing to status codes, canonicals, sitemaps, links, speed and hreflang, with a simple way to rank what you find.7 min readRead the post